A GAME OF THE MIND

On 6th July, 2024, to celebrate the upcoming release of JOHN LENNON MIND GAMES (The Ultimate Collection), Universal Music Group and The John Lennon Estate invite fans to come to Liverpool and take part in a Treasure Hunt across JOHN LENNON’S LIVERPOOL.

The Treasure Hunt is a fun, family-friendly day which will give fans a unique experience in John’s home town, beginning at 9am on 6th July at Liverpool Town Hall (High Street, Liverpool L2 3SW).

Using the unique map of JOHN LENNON’S LIVERPOOL created by fine artist Ed Fairburn, locations (to be revealed on the day) across the city with a special relationship to John will have hidden red QR codes, to be scanned by fans using their phone camera.

Maps will be available at Liverpool Town Hall from 9am on the day.

Get ready by signing up at citizenofnutopia.com.

Everyone who takes part in this event will get a chance to win a prize depending on how many locations they capture – and every person who scans the red QR code at every location will be entered into a draw to win the grand prize of a JOHN LENNON MIND GAMES (The Ultimate Collection) Super Deluxe Box Set worth £1,350.

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What is ‘A GAME OF THE MIND’?

A GAME OF THE MIND is a one-off, one day Treasure Hunt in JOHN LENNON’S LIVERPOOL on 6 July 2024.

It is a project by Universal Music Group and The John Lennon Estate, produced by Liverpool City Council to celebrate the re-release of iconic John Lennon album MIND GAMES (The Ultimate Collection).

Using a unique map of the city created by artist Ed Fairburn, entrants need to visit specific locations across the city with a unique relationship to John Lennon.

By FINDING, SCANNING and then SAVING red QR codes hidden in up to 36 different locations, players will build up points which can be exchanged for Rewards.

The more red QR codes you find, scan and save, the better your reward – with one lucky player winning a Super Deluxe Box Set of MIND GAMES worth £1,350.

The Beatles at Liverpool Town Hall 10th July 1964 for A Hard Day’s Night Premiere

When does it take place?

6 July 2024 from 9am, starting at Liverpool Town Hall and ending before 6pm next to The Beatles Statue at Pier Head.

How do I register and take part?

Register for an account at citizenofnutopia.com

You will need a phone with a camera and internet access to take part in the game.

By participating in this event you are agreeing to the following terms & conditions.

How do I know where the locations are?

Get a Limited Edition JOHN LENNON’S LIVERPOOL map created by artist Ed Fairburn.

It comes with a booklet detailing 550 locations.

You will also receive a postcard with a grid of the 36 locations you need to visit – to find, scan and save the red QR codes with your phone.

How can I get a map?

There are two ways to get of a map:

1) Be at Liverpool Town Hall at 9am on 6 July, where 250 maps will be given away for free on a first-come first-served basis.

2) After 10:30am, the remaining maps will be available for purchase for £24.99 from a special unit next to The Beatles Statue on the Pier Head.

What if I miss out on a map?

At 10.30am, the list of all 36 locations will be published at www.johnlennon.com.

So even if you miss out on a map, you can still join in with the game and get the chance to collect some rewards!

How does the game work?

• Sign up at www.citizenofnutopia.com to play.

• Get a numbered location from the postcard and look it up on the map, or the list published online.

• Go to the location and FIND a red QR code that looks like the one above.

• Open your phone camera, SCAN the red QR code and TAP on the link.

• This will take you to a special page at citizenofnutopia.com where you SAVE your location to your account.

• Rewards are awarded for saving 9, 18, 27 or all 36 locations.

• To claim a reward at the end of the day, go to the van next to The Beatles Statue on Pier Head, let the team know your email address and they will confirm the number of locations scanned and the reward you can claim (one prize per person).

• You can play as much or as little as you like.
By participating in this event you are agreeing to the following terms & conditions.

Can under 18s play?

Under 18’s may participate if they are accompanied by an adult who signs up on their behalf.

Do I have to play on my own?

Absolutely not! Grab some friends or family and use it as an excuse to get out and about around Liverpool.

The game is a fun way to explore the city, meet new people and find out more about John Lennon and his relationship with his home town.

NB – there are no ‘group’ prizes – each individual entrant will need to sign up to their own account to get a reward.

Are the red QR codes at the exact locations or do I have to search for them?

Most of the red QR codes will be in a very visible location at each of the locations.

For some locations the red QR code may be positioned nearby – for safety reasons or in the case of residential properties, out of respect for neighbours living nearby.

What are the rewards?

9 Locations: Badge + Postcards (up to 300 winners)

18 Locations: T-Shirt (up to 240 winners)

27 Locations: Deluxe 2CD of John Lennon Mind Games (The Ultimate Collection) (up to 200 winners)

36 Locations: Standard Deluxe Box Set (6 CD, 2 BluRay, Book) of John Lennon Mind Games (The Ultimate Collection) (up to 20 winners)

One lucky winner who saves all 36 locations (to be picked at random) will win a Super Deluxe Box Set of John Lennon Mind Games (The Ultimate Collection) worth £1,350 (18+ and UK Residents only).

How long is it likely to take?

9 Locations (minimum): 15 – 30 minutes

18 Locations (minimum): 1 – 2 hours

27 Locations (minimum): 2 – 4 hours

36 Locations (minimum): 3 – 9 hours

How many locations do I need to save get a reward?

There are rewards for people who collect a minimum of 9, 18, 24 and 36 locations.

If you saved 17 locations you will get the same reward as someone who saved 9 locations.

Save one more and then you will get the prize for 18.

How do I collect my reward?

All rewards will be collected from a special van next to The Beatles statue on Pier Head, open from 9am – 6pm.

For anyone who arrives after 18.30 we are unable to guarantee they can collect their rewards.

There are a limited number for each reward and they will be issued on a first come, first served basis.

How can I win the Super Deluxe Box Set (worth £1,350)?

You have to have visited all 36 locations and saved the red QR codes from all 36 locations.

If there is more than one player who has saved 36 locations, the winner of the Super Deluxe Box will be drawn at random.

The winner of the Super Deluxe Box will be notified directly by the John Lennon Estate and their prize will be delivered to their home address (18+ and UK Residents only).

What time should I get to the Town Hall if I want a free map?

The Town Hall will open at 9am and the first 250 maps will be issued, with the number grid postcard, for free, to those groups who attend.

Once all the free maps have been issued, the Town Hall closes at 10:30am and all action moves down to the Pier Head until 6pm.

For the first dozen or so people to arrive at the Town Hall, there is also a magical musical moment in store to kick start the day!

When does the competition finish?

At 6pm on 6 July 2024.

JOHN LENNON’S LIVERPOOL & YOKO ONO’S TOKYO

Two 46-inch square gamified map artworks have been created by fine artist Ed Fairburn containing over 700 individually numbered locations, highlighted in ultra-violet ink. Available folded in a wallet with accompanying booklets that detail all the historical stories behind the individual locations in JOHN LENNON’S LIVERPOOL & YOKO ONO’S TOKYO. The maps are based on Liverpool from the 1940s and Tokyo from the 1930s.

Accompanying booklets tell the stories of JOHN LENNON’S LIVERPOOL & YOKO ONO’S TOKYO in over 700 individual locations across the cities.

JOHN LENNON’S LIVERPOOL and YOKO ONO’S TOKYO are both available within the Super Deluxe Edition of JOHN LENNON MIND GAMES (The Ultimate Collection).

JOHN LENNON’S LIVERPOOL

John Lennon: Liverpool was a very poor city, and tough. But people have a sense of humour because they are in so much pain, so they are always cracking jokes. They are very witty, and it’s an Irish place. It is where the Irish came when they ran out of potatoes, and it’s where black people were left or worked as slaves. And created communities. It’s cosmopolitan, and it’s where the sailors would come home with the blues records from America on the ships. We always talk about the Cavern and the dance halls in Liverpool, ’cause that’s when we were really hot musically.

Yoko Ono: The first place John took me to after we got together – guess where – was Liverpool! He was proud of the city he was born and grew up in. John had a very warm view of his past. He thought of Liverpool as a place that was incredibly wonderful. I didn’t hear that from many others at the time. Some people who leave the city they were born in or grew up in say, ‘Thank God I left.’ But John always thought it was a great place and he loved it. In the last week of his life he was planning to go visit his England on the QE2. He wanted to go to Liverpool and show the city he was from to his son Sean.

ED FAIRBURN

Ed Fairburn is a fine artist who graduated from Cardiff School of Art and Design in 2012. He specialised in manipulating paper maps to construct other forms, usually portraiture, calling this process topopointillism; a direct combination of topography and pointillism.

Using traditional materials such as ink, paint and pencil, he makes gradual changes to the contours, roads and other patterns found in cartography. These changes allow him to tease out the human form, resulting in a comfortable coexistence of figure and landscape.

He aims to preserve the functionality of each map by feeding the composition instead of fighting it – often spending hours studying the terrain before he begins any physical processes.

He is interested in the degree of subtlety behind each synchronisation, and the way in which a completed map behaves more like a portrait when viewed from further away – it’s almost paradoxical that a portrait should lose detail when examined closely.

Find out more about Ed at edfairburn.com.